Company’s 2006 Results: Home Staging Can Make
Substantial Impact on a Home’s Marketability...
RISMEDIA, March 1, 2007
From coast to coast, home staging is quickly becoming the industry
standard in a competitive real estate market. Real estate agents have
always emphasized the importance of appealing to a buyer's emotions when
selling a home. New research now validates that theory and local data
shows that staging before selling can bring profitable results in a
slowing market.
New England Home Staging has released results for 2006 showing their New
Hampshire single family home clients, whom received staging service,
averaged 106 days on the market before home staging and 39 days on the
market afterward. New construction homes averaged 387 days before
staging and 58 days afterward. The company has sent out the results to
its clients. Results will be posted on the Web site.
These results add positive momentum to the current New Hampshire real
estate market and surrounding areas.
What is the difference in staging versus not staging? "Time and money,"
says Stayci Fast, owner and principle advisor for New England Home
Staging. "Our 2006 results show how home staging can make substantial
impact on a home's marketability. Our findings continue to impress and
we strive to make continued contributions toward advancing the
profession."
The firm works closely with many top New Hampshire real estate
professionals. Val Munoz , a nationally recognized, top sales producer
for Prudential Verani in New Hampshire, finished the year strong when
most agents took a huge sales hit in the slowing market. "With a
background as a marketing executive for Nike and Disney, I understand
the importance of implementing solid marketing and business strategies
as a means to a home sale," Munoz says. Among the "extras" she provides
her clients: a free two-hour consult with New England Home Staging.
"There is more to this profession than meets the eye," says Fast.
"Knowing your buyer demographic is a necessary detail in the process,
and this is where decorating and home staging sometimes part ways. We
consider who the probable buyer for the property will be based on price
point, location, size, age and lifestyle, and we then stage the home to
touch the senses of that particular buyer. Whether the home is a million
dollar plus property or a pint-sized city loft, we stage accordingly-the
Pottery Barn look does not appeal to everyone. Our firm's success comes
from having extensive and up-to-date knowledge in the interior design
arena as well as having a current New Hampshire real estate license."
For more information, visit
www.stagingNewEngland.com or call 1-603-548-3636.
Read another home staging article...
Setting The Stage For Success
I am a Professional Real Estate Stager & Interior Decorator. I am Ohio’s
1st. provider & instructor for Realtors® 2hr C.E.U. about the POWER of
staging. My homes, (product), have sold in as little as ONE DAY! 84%
sell usually in 30 days!
